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Knowledge Leaders and Culture Leaders: Why Support-Driven Communities Need Both

By 
Niv Jonah Hajaj, CMX Fellow
July 17, 2026
July 31, 2026
Support communities reward technical helpers but overlook the members who build belonging. A framework for recognizing Knowledge and Culture Leaders alike.
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Announcing CMX Speaker Caleb Gardner - How to Build Movements and Organize for Action

CMX Summit
Explore how Caleb Gardner, deputy digital director at Organizing for Action, shares strategies and insights on building movements, connecting shared values, and empowering communities to take action. Join him at CMX Summit on June 12-13 for more!
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50 Community Professionals Defining the Industry

The Community Spotlight
Explore a list of 50 outstanding community professionals who are shaping the community industry
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Does Community Fall Under Product, Marketing or Customer Service?

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Which department does community fit under in your company? We discuss the pros and cons of community in each department.
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Case Study: How Shapeways Integrates Community and Product Strategy Using their "Voice of Customer" Team

Business Impact and Proving ROI
How the "Voice of Customer" team connects community and product at Shapeways. Natalia Krasnodebska discusses.
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Applying the Psychology of Persuasion to Community Management: Q&A with Nathalie Nahai

Career Development
Community managers are experts in human interaction. But how well do you understand the psychology of community? Learn from Nathalie Nahai!
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Meet Cindy Au: The VP Who Built the Kickstarter Community Team from 5 to 30 People

Career Development
How did Kickstarter build their community team? VP of Community Cindy Au tells us. FInd out how she did this.
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Want to Hire an Online Community Manager? Better Answer These Questions First

Community Management
Hiring the right community manager is crucial for your company's growth. Learn how to make an informed decision by answering five essential questions to guide your hiring process.
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Announcing CMX Summit Speaker, Richard Millington - The Psychology of Communities

CMX Summit
Explore the secrets of community building with Richard Millington at CMX Summit NYC.
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How to Prove You're Building the Right Community Using the Customer Development Model

Business Impact and Proving ROI
Danya Cheskis-Gold discusses how to use the customer development model to prove you're building the right community.
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How to Drive Customer Retention Using Community with Lessons from Zynga and eBay

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Discover how Zynga and eBay have made use of community to drive customer retention. An article you definitely must read!
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Why Companies Should Work with their Community to Build Products in Public

Business Impact and Proving ROI
Why companies and startups should build their products in public - Ryan Hoover discusses the benefits of this.
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