Blog

How to Build Systems Around Community Without Losing the Human Touch

By 
Martha Essien, CMX Fellow
, 
October 8, 2026
October 8, 2026
Community is about people, but the work around it needs structure. Here's how to systemise repeatable tasks so you have more room for real connection.
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Reflecting on CMX Summit and the Future of the Community Industry

CMX Summit
New York City CMX Summit 2014 is done and dusted. We have a question: What is the future of the community industry?
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CMX Summit Starts Tomorrow. Watch it Live Online, For Free!

CMX Summit
Explore CMX Summit NYC, where industry leaders gather to share insights on community strategies.
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Announcing CMX Speaker Caleb Gardner - How to Build Movements and Organize for Action

CMX Summit
Explore how Caleb Gardner, deputy digital director at Organizing for Action, shares strategies and insights on building movements, connecting shared values, and empowering communities to take action. Join him at CMX Summit on June 12-13 for more!
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50 Community Professionals Defining the Industry

The Community Spotlight
Explore a list of 50 outstanding community professionals who are shaping the community industry
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Does Community Fall Under Product, Marketing or Customer Service?

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Which department does community fit under in your company? We discuss the pros and cons of community in each department.
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Case Study: How Shapeways Integrates Community and Product Strategy Using their "Voice of Customer" Team

Business Impact and Proving ROI
How the "Voice of Customer" team connects community and product at Shapeways. Natalia Krasnodebska discusses.
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Applying the Psychology of Persuasion to Community Management: Q&A with Nathalie Nahai

Career Development
Community managers are experts in human interaction. But how well do you understand the psychology of community? Learn from Nathalie Nahai!
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Meet Cindy Au: The VP Who Built the Kickstarter Community Team from 5 to 30 People

Career Development
How did Kickstarter build their community team? VP of Community Cindy Au tells us. FInd out how she did this.
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Want to Hire an Online Community Manager? Better Answer These Questions First

Community Management
Hiring the right community manager is crucial for your company's growth. Learn how to make an informed decision by answering five essential questions to guide your hiring process.
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Announcing CMX Summit Speaker, Richard Millington - The Psychology of Communities

CMX Summit
Explore the secrets of community building with Richard Millington at CMX Summit NYC.
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How to Prove You're Building the Right Community Using the Customer Development Model

Business Impact and Proving ROI
Danya Cheskis-Gold discusses how to use the customer development model to prove you're building the right community.
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How to Drive Customer Retention Using Community with Lessons from Zynga and eBay

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Discover how Zynga and eBay have made use of community to drive customer retention. An article you definitely must read!
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