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Why CRM Integration Could Be the Secret to Proving Community Impact

By 
Beth McIntyre
August 25, 2025
August 26, 2025
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Is This the Job Title Formerly Known as Community Manager?

Community Management
Redefining community roles for professionals: Why 'community manager' no longer suffices.
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Stumbling on Community: How 7 Cups of Tea Accidentally Grew a Community of 17,000 Listeners

Case Studies
Discover how 7 Cups of Tea blossomed into a 17,000-strong community through structure, support, and valuable lessons.
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The 7 Troublesome Member Personas in Your Online Community And How To Manage Them

Community Management
How to deal with the seven types of troublesome members in your online community and avoid crisis. Read more here
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Why All the Big VC's are Starting to Focus on Community

Business Impact and Proving ROI
Explore how venture capital firms are focusing on community-building to provide more than just funding to their portfolio companies. Learn why and how VCs are incorporating events, editorial content, physical workspaces, and online communities, and the metrics they use to track the success of these community efforts.
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A Look Behind the Curtain at Buffer's Non-Traditional Customer Support Strategy

Case Studies
Carolyn Kopprasch on how Buffer supports their customers with their community and why they chose not to scale support
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How to Avoid a Community Backlash when Making Big Changes to your Product

Community Management
How to communicate big changes to your community members: Five tips to make sure you're not headed for disruption among your members.
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Reflecting on CMX Summit and the Future of the Community Industry

CMX Summit
New York City CMX Summit 2014 is done and dusted. We have a question: What is the future of the community industry?
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CMX Summit Starts Tomorrow. Watch it Live Online, For Free!

CMX Summit
Explore CMX Summit NYC, where industry leaders gather to share insights on community strategies.
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Announcing CMX Speaker Caleb Gardner - How to Build Movements and Organize for Action

CMX Summit
Explore how Caleb Gardner, deputy digital director at Organizing for Action, shares strategies and insights on building movements, connecting shared values, and empowering communities to take action. Join him at CMX Summit on June 12-13 for more!
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50 Community Professionals Defining the Industry

The Community Spotlight
Explore a list of 50 outstanding community professionals who are shaping the community industry
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Does Community Fall Under Product, Marketing or Customer Service?

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Which department does community fit under in your company? We discuss the pros and cons of community in each department.
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Case Study: How Shapeways Integrates Community and Product Strategy Using their "Voice of Customer" Team

Business Impact and Proving ROI
How the "Voice of Customer" team connects community and product at Shapeways. Natalia Krasnodebska discusses.
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