Community-Led is the future of business! Brands and businesses are beginning to realize the power of the customer’s voices, and are tapping into the power of human interaction as their most effective marketing, sales, customer success, and education tool.
A Community-Led event program is when a company or organization hosts events for their customers and users. By making it distributed, a brand can reach more people in a more efficient, and scalable way.
Companies and organizations like Salesforce, Atlassian, Duolingo, CreativeMornings, and Techqueria are using distributed (community-led) events to build their customer base, drive revenue, and improve customer retention and success.