CMX Summit Agenda

Explore the CMX Summit Schedule!
8:00 AM - 9:00 AM

Registration Opens

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9:00 AM - 9:20 AM

Welcome to Summit with Derek Andersen

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Derek Andersen
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Derek Andersen
CEO and Co-Founder of Bevy
9:20 AM - 9:40 AM

Keynote: Community Is Not a Vibe: The Community Signal Engine for Scalable Growth and Impact with Suzanne Shaw

In this new session from Jono Bacon, he will share the key lessons he has learned in driving tangible engagement from working with over 200+ companies across a broad variety of industries across his 27 year career. This will cover topics such as community design, content, video, incentives/rewards, breaking through corporate silos, and more.

This will be packaged up into a practical set of lessons, principles, and stories that CMX attendees can apply right away, and Jono will share stories, examples, and more to bring these career-spanning learnings to life.

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Suzanne Shaw
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Suzanne Shaw
Director of Community & Field Readiness at LogicMonitor
Jono has been building communities now for over 26 years. He has worked with over 200 companies to help them build productive communities...from early-stage startups to Fortune 500 companies. He is the author of five books, including the award-winning 'People Powered' (Harper Collins) and 'The Art Of Community' (O'Reilly) and he writes for Harvard Business Review, Forbes, and others. Jono is also an active advisor and investor in numerous companies and funds (including Redpoint, Heavybit, Boldstart, AlienVault, HackerOne, and many others.)
9:35 AM - 10:05 AM

Hot Takes: Community Isn’t an Experiment. It’s Infrastructure. and Community Advocacy IS Earned Media — So Start Treating It Like It.

Speakers:
Demario Bell, and Gabrielle Herrera
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Demario Bell, and Gabrielle Herrera
Demario Bell
Demario Bell
10:05 AM - 10:20 AM

Keynote: I Spent $56K on Community Events and Generated $3M in Pipeline (Here's Exactly How) with Ed Giansante

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10:25 AM - 10:45 AM

Hot Takes!

Hot Takes Sessions are bold, fast-paced deep dives where speakers share unfiltered, controversial, or under-discussed insights on community building in just 7 minutes. Expect rapid-fire wisdom and actionable takeaways-no fluff, just straight-to-the-point expertise.

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Engagement Killed the Community Star

What if you stopped measuring community engagement for measurement's sake? What if your members weren't prompted, notified, and pinged to all hell to remind them to engage...engage...ENGAGE!

Join Gianna Whitver, CEO & co-founder of thriving 3,600-member community the Cybersecurity Marketing Society for a quick, blunt, and potentially controversial speed session on engagement metrics. In 7 quick minutes, she'll share exactly what the Society measures and the metrics they choose to leave behind - and, most importantly, WHY.

Because...nothing will kill your community faster than making engaging a full-time job for your members!

Speaker: Gianna Whitver

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Empowered Communities & Better Built Products: The Intersection of Tech, Equity, and Innovation for All

A future built by only a few can never serve all. This session will take a look at the emerging field of product equity and what practical steps the tech industry can take to ensure more meaningful engagement of marginalized communities at every step of the innovation lifecycle, from problem formation to data collection to post-deployment. The session will draw from real world examples of how companies changed the way they built products and offer recommendations for how communities themselves can advocate for better engagement.

Speaker: Zaki Barzinji

Gianna Whitver
CEO and Founder of Cybersecurity Marketing Society
Gianna Whitver is the Co-Founder & CEO of the Cybersecurity Marketing Society, a 3,500+ member community. She advises on GTM for cyber and tech companies and co-hosts Breaking Through in Cybersecurity Marketing.
Zaki Barzinji
Senior Director of The Aspen Institute
Zaki is a Senior Director at Aspen Digital, part of the Aspen Institute, where he leads the Empowered Communities portfolio focused on tech, equity, justice, and representation for systemically marginalized communities. His career includes roles as tech policy advisor to the Governor of Virginia, White House senior engagement manager under President Obama, and head of state and local government affairs at Hewlett Packard Enterprise. He lives in Virginia with his wife and three energetic kids.
Gianna Whitver
CEO and Founder of Cybersecurity Marketing Society
Gianna Whitver is the Co-Founder & CEO of the Cybersecurity Marketing Society, a 3,500+ member community. She advises on GTM for cyber and tech companies and co-hosts Breaking Through in Cybersecurity Marketing.
Zaki Barzinji
Senior Director of The Aspen Institute
Zaki is a Senior Director at Aspen Digital, part of the Aspen Institute, where he leads the Empowered Communities portfolio focused on tech, equity, justice, and representation for systemically marginalized communities. His career includes roles as tech policy advisor to the Governor of Virginia, White House senior engagement manager under President Obama, and head of state and local government affairs at Hewlett Packard Enterprise. He lives in Virginia with his wife and three energetic kids.
10:20 AM - 10:50 AM
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10:50 AM - 11:25 AM

Panel Discussion: David, Michelle Lim, Logan Johnston

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11:25AM - 11:55 AM

Hot Takes: Time-bound programs versus always-on community

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Paz Pisarski, and Monica Rodriguez
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Paz Pisarski, and Monica Rodriguez
11:55 AM - 12:55 PM

Workshop: How to Develop A Modern Community-Driven Events Strategy with Brian Oblinger

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Brian Oblinger
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Brian Oblinger
12:55 PM - 1:00 PM

Innovation Program

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12:55 PM - 1:55 PM

Lunch Break

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1:55 PM - 2:10 PM

Keynote: Finding Your Community’s “Magic Moment”: The Behaviors That Prove ROI with Antonios Meimaris

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Antonios Meimaris
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Antonios Meimaris
2:10 PM - 2:45 PM

Debate: "Is the traditional enterprise community model outdated?" with Richard Millington, and Nisha Baxi

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Richard Millington, and Nisha Baxi
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Richard Millington, and Nisha Baxi
2:35 PM - 3:30 PM

Workshop: Community Strategy Masterclass with Richard Millington

In this hands-on masterclass, you’ll tackle real-world community challenges using proven frameworks and techniques from FeverBee. Through interactive case studies and group collaboration, you’ll learn how to analyze problems, design better community experiences, and make strategic decisions with confidence.

This session will equip you with the tools to identify core challenges, weigh trade-offs, and develop actionable solutions that drive engagement and growth. Whether you're scaling a new initiative, securing executive buy-in, or revamping your community experience, this session will give you the strategic playbook you need to succeed. Expect a fast-paced, high-impact workshop designed to challenge your thinking and level up your approach.

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Richard Millington
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Richard Millington
Founder of FeverBee
Richard Millington, founder of FeverBee and author of Build Your Community, has helped 320+ organizations like Apple and Facebook build thriving communities using psychology. He’s trained 1,250+ professionals and speaks globally.
2:45 PM - 3:15 PM

Hot Takes: From Convenience to Commitment: Why Friction Wins

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Santiago Espinosa
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Santiago Espinosa
3:15 PM - 3:30 PM

Keynote: Community-Led Growth Was a Useful Start. It's Not Enough Anymore with Joshua Zerkel

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Joshua Zerkel
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Joshua Zerkel
3:15 PM - 3:45 PM
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3:45 PM - 4:00 PM

Keynote: AI Agents for Community at Scale with Bethany Clark

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Bethany Clark
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Bethany Clark
4:00 PM - 5:00 PM

Unconference

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4:30 PM - 4:55 PM

Keynote: Scaling Community Through Shared Values: Burning Man's 25+ Year Network with $teven Ra$pa

Burning Man Project is a global non-profit arts organization dedicated to bringing people together to foster a more creative, connected and thriving society. It has a 25+ year volunteer regional network that spans 34 countries, which has grown organically with the help of ten guiding principles. Join a founding organizer of its Regional Network for a look back and to the future. What began as an experiment in temporary community has become a year-round, globally distributed network and a community of many communities. What lessons can you learn and what questions can you ask yourself about your network?

Speakers:
Steven Raspa
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Steven Raspa
Regional Network Committee of Burning Man Project
Steven Raspa is an artist, arts advocate, community organizer and founding member of Burning Man’s Regional Network Committee and its Regional Events Committee. He regularly speaks on art, urban planning, and culture. Raspa has over thirty years event production and community organizing experience. He has worked with numerous cultural organizations, cities, and nonprofits. As a founding member of Burning Man’s Regional Network, Raspa has a wide range of experience supporting hundreds of volunteer regional contacts, regional gatherings, and a globally dispersed community of artists and freethinkers.
5:00 PM - 6:00 PM

Happy Hour at Foyer

After a full day of learning and inspiration, it’s time to unwind! Join us for Happy Hour—drinks and snacks are on us. Mingle with fellow attendees, chat with our amazing sponsors, and swing by their booths to snag some swag.

Plus! Don’t miss your chance to meet Kat Vellos and get your copy of We Should Get Together: The Secret to Cultivating Better Friendships signed in person.

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6:00 PM - 8:00 PM

Community Dinners

Dinner plans? This isn’t an official CMX activity—you’re on your own to make it happen—but we highly encourage you to mix it up and grab a few people you haven’t met yet for a bite. While you're out, snap a pic, post it, and tag CMX + your new dinner crew. We’ll pick one photo at random—and everyone in it gets a free ticket to CMX Summit 2026. Eat well, connect deeply, and you just might win big.

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8:00 PM - 12:00 AM

Bevy Karaoke

We’re throwing an exclusive bash for speakers, sponsors, Connect Directors, and CMX VIPs—and you’re invited (if you’re in the know 😉). Join us at Club Fox for a night of connection, celebration, and good vibes.

Want in? Upgrade your conference ticket for $150 and get access to the room where it happens. Email Beth to ask how (beth@bevy.com).

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8:30 AM - 9:00 AM

Registration

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9:00 AM - 9:10 AM

Welcome back with Margaux Miller

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Margaux Miller
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Margaux Miller
Global Community Builder at MAM Media
Margaux Miller is a dynamic speaker and event host in tech, startups, and community. She’s hosted global events like Web Summit and CMX Summit and delivered a viral 2024 TEDx Talk on online networking.
9:15 AM - 9:30 AM

Keynote: Measurement Framework for AI-era ROI with Anuj Adhiya

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Anuj Adhiya
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Anuj Adhiya
9:30 AM - 10:30 AM

Workshop: AI Workshop + Fireside chat with Derek Andersen and Marily Nika

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Derek Andersen and Marily Nika
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Derek Andersen and Marily Nika
Chris Catania
Head of Community of Esri
Chris is Head of Community at Esri and an award-winning enterprise community expert. With 20+ years of experience, he helps organizations turn disengaged customers into loyal, passionate advocates through community.
Michael Puhala
Chief Community Evangelist of Khoros
Michael Puhala is the Chief Community Evangelist at Khoros, where he champions the company’s industry-leading community solutions trusted by top global brands. With over a decade at Khoros in roles spanning strategy and sales engineering, he also authored *Human Traits*—a novel exploring the evolving relationship between humanity and artificial intelligence.
Chris Catania
Head of Community of Esri
Chris is Head of Community at Esri and an award-winning enterprise community expert. With 20+ years of experience, he helps organizations turn disengaged customers into loyal, passionate advocates through community.
Michael Puhala
Chief Community Evangelist of Khoros
Michael Puhala is the Chief Community Evangelist at Khoros, where he champions the company’s industry-leading community solutions trusted by top global brands. With over a decade at Khoros in roles spanning strategy and sales engineering, he also authored *Human Traits*—a novel exploring the evolving relationship between humanity and artificial intelligence.
10:30 AM - 10:45 AM

Keynote: Jon Wishart

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10:20 AM - 10:45 AM

Hot Takes!

Hot Takes Sessions are bold, fast-paced deep dives where speakers share unfiltered, controversial, or under-discussed insights on community building in just 7 minutes. Expect rapid-fire wisdom and actionable takeaways—no fluff, just straight-to-the-point expertise.

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The Power of Awe: Designing Experiences That Foster Deep Connections

In a world filled with distractions and surface-level interactions, how can we design experiences that truly bring people together? Christina Hug, Founder of BoardingPass, introduces the AWE Framework—Anchor, Weave, and Elevate—a powerful approach to fostering deep, meaningful connections within communities. Drawing from over 15 years of experience building global communities in the tech and creative industries, Christina will share how to Anchor experiences in purpose, Weave awe into design, and Elevate connections beyond small talk. This session will provide actionable strategies to create transformative moments that leave participants with a sense of belonging and trust. Attendees will walk away with a clear framework for designing awe-inspired experiences that drive authentic engagement and lasting relationships.

Speaker: Christina Hug

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Communicating with the C-Suite

This session will cover the essentials and mindset needed for a Community leader to communicate the value to executives across the organization. Understanding how to measure Community value in the context of the business you're in and knowing your audience are critical success factors for any Community leader. Attendees will walk away with a deeper understanding of how to break down complex valuation models into simple statements. This will enable better preparation for communicating value for the executive at hand whether you are speaking to Head of Support, Education, Marketing, Customer Success, Sales or Engineering.

Speaker: Dani Weinstein

Christina Hug
Founder of BoardingPass
Christina Hug is the founder of BoardingPass, specializing in community strategy and experience design. With 15+ years in tech and creative industries, she helps organizations build impactful, engaging communities.
Dani Weinstein
Community Strategy & Engagement Executive of DW Consulting
Dani is a community strategist who’s led impactful programs at HP, Domo, Kaltura, and SAP—driving customer success, advocacy, and revenue through data-driven insights and meaningful customer engagement.
Christina Hug
Founder of BoardingPass
Christina Hug is the founder of BoardingPass, specializing in community strategy and experience design. With 15+ years in tech and creative industries, she helps organizations build impactful, engaging communities.
Dani Weinstein
Community Strategy & Engagement Executive of DW Consulting
Dani is a community strategist who’s led impactful programs at HP, Domo, Kaltura, and SAP—driving customer success, advocacy, and revenue through data-driven insights and meaningful customer engagement.
11:00 AM - 11:45 AM
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11:45 AM - 12:45 PM

Workshop: AI-Ready Communities: Turning Your Community Into A Knowledge Goldmine with Richard Millington

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Richard Millington
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Richard Millington
11:30 AM - 11:55 AM

Keynote: Building Intentional Communities with Jocelyn Hsu and Nikki Thibodeau

Join us for an insightful session led by The Community Community (TCC) Board Members, Jocelyn Hsu (Co-Lead) and Nikki Thibodeau (Founder), as they dive into what makes TCC unique.

Get a peek behind the curtain to understand the considerations around applications: How can you be exclusive while being inclusive? How do you ensure less bias during application reviews?
Then, through the lens of their onboarding process, they'll showcase what sets TCC apart, including the 90-day deactivation policy and the emphasis on context-rich posts.

Whether you're a newcomer or a seasoned community professional, this session will provide valuable insights and practical tips to help you build intentionally and apply these principles to your own community. Come learn, engage, and take away actionable strategies to enhance your community-building efforts.

Speakers:
Jocelyn Hsu and Nikki Thibodeau
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Jocelyn Hsu and Nikki Thibodeau
Jocelyn Hsu
Head of Community of Hint Health
Jocelyn is currently the Head of Community at Hint Health where she builds programs and experiences for direct primary care physicians. Prior to Hint, she led community at Supernova, Picsart, and Udemy. She is also the Co-Lead of The Community Community, a community for senior community professionals. Outside of community, Jocelyn can be found playing with her corgi Spirit, assembling puzzles, or getting boba.
Nikki Thibodeau
RVP, Digital Engagement & Community of Calix
Nikki is the Regional Vice President of Digital Engagement & Community at Calix and the founder of The Community Community, a vibrant network for Senior Community Professionals. With a wealth of experience in Community and Customer Experience, Nikki excels in leadership, having guided global teams and spearheaded innovative initiatives. At Shopify, she was the first Senior Community Strategist, scaling efforts across a 10,000+ person organization and supporting over 2 million customers. When she's not driving community success, you'll find Nikki pining for the ocean or chatting about her love of dogs (and she's always up for a conversation about tying business outcomes to community tactics.)
Jocelyn Hsu
Head of Community of Hint Health
Jocelyn is currently the Head of Community at Hint Health where she builds programs and experiences for direct primary care physicians. Prior to Hint, she led community at Supernova, Picsart, and Udemy. She is also the Co-Lead of The Community Community, a community for senior community professionals. Outside of community, Jocelyn can be found playing with her corgi Spirit, assembling puzzles, or getting boba.
Nikki Thibodeau
RVP, Digital Engagement & Community of Calix
Nikki is the Regional Vice President of Digital Engagement & Community at Calix and the founder of The Community Community, a vibrant network for Senior Community Professionals. With a wealth of experience in Community and Customer Experience, Nikki excels in leadership, having guided global teams and spearheaded innovative initiatives. At Shopify, she was the first Senior Community Strategist, scaling efforts across a 10,000+ person organization and supporting over 2 million customers. When she's not driving community success, you'll find Nikki pining for the ocean or chatting about her love of dogs (and she's always up for a conversation about tying business outcomes to community tactics.)
12:45 PM - 1:15 PM

Hot Takes with Jessie Jacob and Veronica Heino

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Jessie Jacob and Veronica Heino
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Jessie Jacob and Veronica Heino
1:50 PM - 2:05 PM

Keynote: Jeanine Suah

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Jeanine Suah
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Jeanine Suah
2:05 PM - 2:15 PM

CMX Community Industry Awards Announcement

Join us as we announce the winners of this year’s awards LIVE on stage!

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2:15 PM - 2:30 PM

Sad farewells - Parting is such sweet sorrow... until next year!

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