April 25 - 26th . Redwood City, CA

CMX Summit Agenda

Explore the CMX Summit Schedule!

April 25th - Day 1

08:30 - 09:00am
Box Office / Tent

Registration and Icebreakers

09:00 - 09:15am
Theater

Opening Remarks

Join our Director of Community as she welcomes CMX'ers to CMX Summit 2024 and kicks off our 10 year celebration!
Beth McIntyre
Director of Community, CMX
09:15 - 09:50am
Theater

Radical Respect: How to Work Together Better with Kim Scott, Author of Radical Candor and Radical Respect

Get ready to for this exciting sneak peek of Kim Scott's latest book, Radical Respect, hitting shelves on May 7th. In this session, Kim will lead you through the essentials of building a respectful community, and share strategies for challenging bias and fostering inclusivity.
Kim Scott
Author of Radical Candor
09:55 - 10:30am
Theater

Fireside Chat: Navigating the Future of AI in Community Building

Join us for a forward-thinking panel discussion on the future of AI in community building. Explore ethical implementation strategies, insights on staying ahead in the rapidly evolving landscape, and leveraging AI to scale your impact. Gain practical tips and visionary perspectives to empower your community initiatives. Don't miss this opportunity to shape the future of community engagement through AI.
Karuana Gatimu
Principal Manager, Microsoft 365 Customer Advocacy Group
Kobie Fuller
General Partner, Upfront Ventures
Derek Andersen
CEO and Co-Founder of Bevy
9:55 - 10:30am
Club

Leveraging Community Engagement for Enhanced Sales and Support Efficiency

Are you unlocking the full potential of your community as a revenue driving solution? Join Pascal Debets, Director of Customer Account Management at Gainsight & John Summers, Digital Community Manager at CData, to explore new ways to measure community impact and ROI. Discover strategies like integrating with your CRM for lead tracking, leveraging community activity in sales opportunities, and harnessing organic advocacy for revenue growth.
Pascal Debets
Sr. Director of Sales & Account Management, Gainsight
John Summers
Community Manager, CData
10:30 - 10:50am

Break

10:50 - 11:25am
Theater

Kasley Killam - The Art and Science of Connection: How to Benefit Humanity and the Bottom Line

Building a thriving community benefits your business, and it can also fulfill our shared need for belonging at a time when loneliness is considered an epidemic. Join Kasley Killam, author of the forthcoming book The Art and Science of Connection, to learn about the surprising health benefits of community, the ways your work elevates the bottom line and people’s lives, and identify the strategy you need to take your impact to the next level.
10:50 - 11:25am
Club

Beyond the Chat Room: Crafting In-Person Experiences for Online Communities

In person communities can deepen relationships and help to end loneliness among members. And co-creating programming with your community means building a better community for everyone. Join this interactive session to learn actionable steps to bring your online community offline and how to maintain your community's online culture at in person events.
Grace Ling
Founder, Designer, and Content Creator, Design Buddies
11:30 - 12:05pm
Theater

Community Impact: Insights from The Obama Foundation

Join us for an exclusive conversation between Meghan Bates, Hivebrite, and Nada Zohdy, Global Network Lead at the Obama Foundation. Nada will share the impact community building has had on the Foundation's initiatives. Gain firsthand insights into a day in the life of a Community Manager, tactics for documenting impact, navigating ROI discussions, fostering DEI, and memorable user experiences.
Nada Zohdy
Global Network Lead, Obama Foundation
Meghan Bates
Senior Community Strategist, Hivebrite
11:30 - 12:05pm
Club

Beyond Boundaries: Harnessing Generative AI for Community Growth and Engagement

Dive into the boundless potential of Generative AI within the community industry during this enlightening session. As the landscape of technology evolves, understanding the significance of GenAI becomes paramount. Diana will unravel the importance of incorporating Generative AI in community management, providing valuable insights into leveraging its capabilities to empower and enhance your role within the community.
Diana Qian Morgan
Senior Manager, Community Growth, DeepLearning.AI
12:05 - 1:15pm

Lunch

1:15 - 1:50pm
Theater

Can You Design Belonging?

Join Susie Wise, author of Design for Belonging, as she shares her framework aimed at fostering greater inclusivity and reducing feelings of otherness within communities. Learn how to apply this framework to enhance community cohesion, ensuring every member feels valued and connected. Discover practical strategies for designing belonging and cultivating a more inclusive environment for all.
Susie Wise
Author of Design for Belonging
1:15 - 1:50pm
Club

Fireside Chat: The Role of Community in Business Impact

Explore with industry experts how to prove the business value of internal communities. Learn to choose the right metrics and effectively convey their importance to decision-makers. Gain insights on maximizing community-driven initiatives for organizational success.
Alan Aisbitt
Community Industry Leader & Engagement Expert
Larry Imgrund
Product Manager, Khoros
1:55 - 2:30pm
Theater

Panel: Cross-Functional Collaboration and Advocacy within an Organization

Getting internal and executive buy-in for your community is a vital step towards building a thriving brand community. Join this panel conversation and delve into successful collaboration techniques with various teams within a company, offering practical guidance on fostering a culture of cooperation to drive community initiatives forward.
Aaron Blackwell
Head of Community, Peloton
Jessica Mara
Global Community Lead Gaming, Education & SMB, Lenovo
Dusti Ondryas
Senior Product Marketing Manager, Thumbtack
Craig Forman
Founder, CultureC Consulting
1:55 - 2:30pm
Club

Vulnerable AF: How to Facilitate Brave Conversations With Your Community

We've all been there - tough topics arise in our communities all the time. And when they do, how do you make sure the people in your community feel safe to share honestly and authentically? Join this session to learn how to facilitate these conversations and implement them into your community with Veronica Kaulinis' tried and true framework, and learn how to embrace being "Vulnerable AF".
Veronica Kaulinis
Community Leader & Facilitator
2:30 - 3:00pm
Tent

Break and optional Networking Activity: CMX Summit BINGO!

3:00 - 3:35pm
Theater

Panel: Sustainably Scaling Ambassador and Chapter Programs

When the excitement of a launch starts to die down how do you keep the momentum going? Empowering your members to help grow your community is a powerful stragegy, and building sustainable programs are vital. Join this conversation about how to build ambassador and chapter programs that will not only last, but hopefully outlast even you!
DeMario Bell
Senior Community Manager, Culture Amp
Andreia Tulcidas
Community Engagement, Team Lead, OutSystems
Aaron Weiss
Community Lead, Procore
3:00 - 3:35pm
Club

Navigating the Chaos: The Art of Community-Driven Product Development

How to win over your leadership with the strength of your community. You'll learn practical strategies for involving community members in every phase of product development, ensuring their voices are heard within your organization. Get the latest trends and valuable insights from developing products hand-in-hand with your community, highlighting how you can make a real impact.
Mark Tan
Head of Community Products, Yield Guild Games
3:40 - 4:15pm
Theater

Empowering Communities: Crafting and Nurturing Community-Led Events

In this session, gain valuable insights into creating an effective program for launching and nurturing community-led events, transforming them into vibrant communities. We will focus on the scalability and sustainability benefits of community-led events compared to traditional approaches, and learn how to leverage these advantages for long-term community growth.
Catarina Pereira
Community Engagement Manager, OutSystems
3:40 - 4:15pm
Club

Building Blocks of Community: Meaningfully Matching Players and Servers

In this session, we delve into a pioneering case study from Minecraft, highlighting how the Official Minecraft Server List revolutionized user-generated content (UGC) through collaborative community-building and innovative safety standards. Learn how this approach enhances server quality, enriches player experiences, and fosters innovation by engaging UGC creators as key partners in developing vibrant, welcoming and engaging online spaces.
Maria Tamellini
Co-founder & COO, GamerSafer
4:55 - 6:00pm
Tent

Closing Remarks and Happy Hour

Get your free copy of Design for Belonging and have it signed by the author, Susie Wise!

April 26th - Day 2

09:15 - 10:00am
Box Office / Tent

Check-In + Coffee

10:00 - 12:00pm
Theater

Workshop: Deliberative Meetings and Wicked Problems: An Introduction to Deliberative Engagement

Join Martin Carcasson, Ph.D., and the director of the Colorado State University Center for Public Deliberation, for this two hour workshop about how to engage diverse perspectives and controversial issues more productively. This workshop covers an explanation of the concept of wicked problems (a key tool to shift conversations to a more effective framing), an exploration of social psychology and brain science that helps us understand why we are so divided and how we can change that, and an exploration of deliberative engagement tools to help elevate your conversations, sharpen your facilitation skills, and transform how your community communicates.
Martin Carcasson
Director, Colorado State University Center for Public Deliberation
10:00 - 12:00pm
Club

Workshop: Show me the data: Proving the business value of community

In this two hour workshop, Rebecca Marshburn, Head of Community at Common Room respectively, will walk you through strategies and technical how-tos for measuring and reporting on your community programs, health metrics, and business impact. Along with special guests, they'll share actionable ideas for refining your ideal customer profile (ICP), measuring the contributions of specific community cohorts (like ambassadors or influencers), reporting on membership growth that's crucial to your business strategy, and capturing relevant context from qualified prospects that power your sales team's successful outreach.
Rebecca Marshburn
Head of Community, Common Room
12:00 - 1:00pm

Lunch

12:00 - 1:00pm

VIP Party

Join our speakers, sponsors, 2024 award winners, and VIP ticket holders for free lunch and an exclusive CMX Summit meet and mingle!
1:00 - 2:30pm
Theater

Workshop: Conflict Resiliency in Community Management

Join Ruth Diaz and Molli Aronce for a workshop aimed at empowering community managers with the skills to navigate community conflict. This session focuses on building emotional fluency using the Deepen, Orient, Transform (DOT) Model framework, providing a robust foundation for understanding conflict dynamics at every level. Participants will learn how to identify and work with conflict archetypes, apply emotional intelligence, and use the DOT Model to promote constructive dialogue. Additionally, it will cover training strategies for moderators. Ideal for those committed to creating inclusive and supportive environments.
Ruth Diaz
Psychologist, Figure It In, LLC
Molli Aronce
Manager and Head of Community​, Figure It In, LLC
1:00 - 2:30pm
Club

Workshop: Demonstrating Value Through Storytelling: Proving the ROI of Community

Join Lauren Turner for this hands on, interactive workshop. Discover the art of uncovering essential data about your community and mastering the narrative to substantiate business value. Through hands-on exercises, including data analysis and generative AI prompt engineering, participants will acquire the skills to source pertinent metrics, interpret insights, and craft compelling stories that resonate. Discover innovative techniques to translate community engagement into compelling narratives that resonate with executives, driving recognition of community management's role in fostering customer advocacy, renewal, upsell, and cross-sell.
Lauren Turner
CEO/Owner, CustomerCentrx
2:30pm

Tearful Goodbyes

CMX Summit 2024 comes to an end, but the magic continues all year round in the CMX Community.
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JOIN US AT CMX SUMMIT - THE CONFERENCE FOR COMMUNITY BUILDING - APRIL 25 - 26TH, REDWOOD CITY, CA
JOIN US AT CMX SUMMIT - THE CONFERENCE FOR COMMUNITY BUILDING - APRIL 25 - 26TH, REDWOOD CITY, CA
JOIN US AT CMX SUMMIT - THE CONFERENCE FOR COMMUNITY BUILDING - APRIL 25 - 26TH, REDWOOD CITY, CA
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JOIN US AT CMX SUMMIT - THE CONFERENCE FOR COMMUNITY BUILDING - APRIL 25 - 26TH, REDWOOD CITY, CA
JOIN US AT CMX SUMMIT - THE CONFERENCE FOR COMMUNITY BUILDING - APRIL 25 - 26TH, REDWOOD CITY, CA
JOIN US AT CMX SUMMIT - THE CONFERENCE FOR COMMUNITY BUILDING - APRIL 25 - 26TH, REDWOOD CITY, CA

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