If you need help getting started on your community management journey, look no further than this playbook.
Written by Lauren Perkins, Managing Director at Microsoft and CEO and founder of Perks Consulting, Community Management 101 is a must-read guide for business and brand builders looking for ways to strengthen their approach to online B2C community management.
In this book, Perkins will teach you how to build an engaging community strategy from the ground up. You'll be equipped with the tools you need to manage your online marketing efforts and will be introduced to tactical community management activities that will help you acquire and retain customers for your business.
The Community Management 101 playbook is a resource that will help you: